Channel Assessment
Channel vision defining and strategy building
Shopper and Customer Profiling
Insights generation and needs mapping
Retail media plan building

  OUR APPROACH 

AS EXPERTS, WE ARE HAVING OVER 15 YEARS OF PROVEN EXPERIENCE IN CHANNEL STRATEGY, SHOPPER MARKETING AND RESEARCH. WE WORKED ON COMPLEX PROJECTS FOR MULTINATIONAL COMPANIES IN ROMANIA AND WESTERN EUROPE.
FOR SPECIFIC PROJECTS WE ARE INVOLVING ALSO EXPERT PARTNERS IN SALES OPERATIONS , ROUTE TO MARKET AND SHOPPER MARKETING WITH GLOBAL PROVEN EXPERIENCE OR ROMANIAN AREA EXPERTS, INDUSTRY EXPERTS AND RESEARCH INDEPENDENTS.

EXAMPLES 

Retail Campaign development and implementation
Shopper / Customer activations
In-Store communication materials development
Interactive communication development
Trade Activation: Shop Assistant Programs / Sales Force engagements

  OUR APPROACH 

OUR APPROACH ON CHANNEL COMMUNICATION IS BASED ON DEEP UNDERSTANDING OF THE SHOPPER/CUSTOMERS BARRIERS IN THE CHANNEL. WE ARE SPECIALIZED IN OVERCOMING SPECIFIC GAPS OF THE BRAND SALES IN CHANNEL FOCUSING ON MEASURABLE RESULTS.
OUR RETAIL EXPERTS MASTERING THE TRANSLATION OF THE BRAND CAMPAIGN IN SALES CHANNELS ENVIRONMENT.
EN EXPERIENCE OR ROMANIAN AREA EXPERTS, INDUSTRY EXPERTS AND RESEARCH INDEPENDENTS.

EXAMPLES 

Retail concept design and implementation
Brand Identity development in the channel
Brand Language in Retail
Taylor made executions
Shop in shop design
Shelf and secondary placements design

  OUR APPROACH 

WE ARE UNITING UNDER THE SAME ROOF SPECIALISTS IN MARKETING AND COMMUNICATION, DESIGN AND ARCHITECTURE, SUPPLIERS MANAGEMENT AND IMPLEMENTATION TO PROVIDE TO OUR CUSTOMERS EXCELLENCE IN EXECUTION OF THE MOST COMPLEX PROJECTS IN RETAIL COMMUNICATION.

EXAMPLES 

Event platforms development and implementation
Consumer experience events
Brand Identity and Brand launch Events
Lifestyle, Mass and Corporate events

  OUR APPROACH 

WE ARE SPECIALIZED IN BUILDING EVENT PLATFORMS WITH A VIEW ON RECEIVING SOLID LONG TERM RESULTS, COMBINING STRATEGY, UNDERSTANDING OF CONSUMER BEHAVIOR AND INSIGHTS WITH EXCELLENCE IN EXECUTION. OUR TEAM IMPLEMENTED OUT OF THE BOX EVENTS WITH HIGH AWARENESS AND INTERACTION IN ONLINE. WE IMPLEMENTED EVENTS FOR MANY INDUSTRIES SUCH AS: TOBACCO, SPIRITS, LUXURY CARS, LIFESTYLE MAGAZINES, BEERS, IT, FASHION, COSMETICS, WINES AND TELECOM.

EXAMPLES